The language of mass media has recently attracted special attention of linguists, since it is primarily reflected in any changes that occur in speech.

In S. V. Ilyasova's monograph (Rostov-on-Don, 2002), the language of modern mass media is considered for the first time in the aspect of word-formation games: creating new words, repetitions (structural and semantic), playing with the internal form of a word, etc.

Analyzing the works of Russian and foreign scientists, S. V. Ilyasova reflects on the language of the newspaper, the ratio of standard and expression in it, the essence of the language game and its features in periodicals, examines the terminology of neology, presents her own view on each of the indicated problems. At the same time, the author believes that " modern word formation has taken the form of word-making, and therefore the concept of "occasional" has been revised"; occasional is no longer understood as non-normative, which corresponds to general changes in the attitude to the norm: the ratio "norm - abnormal" is replaced by the ratio "norm - another norm" (p. 61). (Compare the existence of a parallel point of view: "language game is an intentional violation of the relevance of the norm" - Krysin L. P. RYASH. 2002. N 1. pp. 82-87.)

The book discusses in detail the ways of forming neologisms, which allows us to identify new word-forming types that are being formed before our eyes and show the expansion of the boundaries of existing ones (for example, nouns on-ism, motivated by abbreviations). The most productive groups of innovations are indicated (nouns na-stvo,- ism; adjectives with suffixes-n, - ist; verbs with suffixes-i, - stvova). A new trend in the language of periodicals is indicated: more and more often forms of comparative degree are formed not from adjectives, but from nouns (hamee, ishee, monstrous, poddubnistee).

Revolutionary for the newspaper language is the appearance of a huge number of new words formed by occasional methods (contamination, creating words according to a specific pattern), which, according to the scientist, is a higher level of word creation. The main idea of the author is occasional word formation.-

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but, it has a center and a periphery, "this is not a deviation from the norm, but a different norm, the use of the same language capabilities, but in different combinations" (p.175).

Much attention is paid to the most common types of word formation games based on repetition in the language of periodicals. The polynomial root repetition is very interesting, as the researcher notes, since "it is a special game tool, it is not only expressive, but also semantically loaded: the word-forming game can vary from a word-forming joke to an allusion" (p. 332). For example, the use of a number of derivatives in one article: pesticide, (most) pesticides, perepesticidit  pesticides.

The author examines the existing points of view on the concept and term internal form of a word that have become the object of a language game. Noting that the game with the internal form of the word has long been widespread in colloquial speech and in fiction, the researcher shows the use of this technique in the language of the newspaper, which is also associated with the expansion of word-making in general.

The author identifies and analyzes new visual and expressive graphic means for the newspaper language: parentheses, corrections, highlighting a single letter or word in a word, playing with an error or stress. These techniques have already been used in the language of fiction. Illustrative in this respect are the linguistic experiments of the futurist poets of the early 20th century, whose quintessential work was playing with words, "linguistic engineering", as defined by G. O. Vinokur. In the poems of futurists (V. Kamensky, V. Khlebnikov, E. Guro, A. Kruchenykh, etc.), we find both root repetition, and a game with the internal form of a word, and, using the terminology of S. V. Ilyasova, capitalization (graphic selection of one letter in a word or part of a word), and a game with different fonts. Almost a century later, these graphic tools (perhaps not fully) began to be used in the language of periodicals.

S. V. Ilyasova's monograph will be of interest not only to specialists in philology, but also to practical journalists and anyone who loves their native language and is interested in its current state.

T. V. Tsalko, Candidate of Philological Sciences.

Rostov-on-Don.

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